Fisher Price visit- Toy Design class

NYU's ITP Students visit

March 23, 2007 10:00 AM to 12:00 PM

Barnes & Noble Building on 675 6th Ave b/t 21st and 22nd

AGENDA
Welcome adress(Liz Krisel)
Marketing Presentation(Lara Kiang)
Design Presentation(Gil Zalaylet)
Content Presentation(Theresa Helou)
Research Presentation(Terence Murray)
Engineering Presentation(Chuck Mahoney)
Packaging Dept Visit(Phil Arndt)
Model Shop Visit(Tory Mucaro)

Metel Group -> Headquater in CA
Pisher Price is Branch Company of Metel Group -> Headquater in Buffalo
NY office -> Licensing Product, Marketing, Design of Toy, AD/Promotion
Curriculum based products
ELA(Electronic Learing Aid)
HD/SW systems
Mom targeted
Edutainment

Design
Contents Design - Create Paly Pattern
Qualitative Test - Mom talks, Focus Groups, One-on-Ones
Quantitative Test - Screens/Preference, Axiom(get feed back in real time), Web surveys, AD(kids and adult persusion)

Define curriculum
target
pricing strategy
HK -> cost estimate
P&L -> finance
hit-dreven business
Toy Fair(Javit Center)

Black Box -> Prototype
EPP Electronic Definision
- Project Date
- Description
Technical Details
Try-Me Design
Music & Sound effects
Play Button
Script(Contents Script)

Recommanded ITP Class for Toy Design
Advanced Microcontroller Workshop
Winbond, Sonix and General Plus LC
Assembly, "EZ"language -> Basic C language
Aptimised to Play and various compression algorithms
MIDI capable
Programming for Programmers
Hacking Everyday Objects : reuse
Sensor Workship: touch sensor -> kill battery
Designing for Constraints: Safty
Machanism: TMX Elmo- motor controls
Sustainable Prative : Recycling batteries, 6 million AA batteries
Hack